How To Improve Your Tourism Website

The tourism industry was hit hard at the start of the pandemic in 2020. Now that things are starting to look better, people are aching to go out into the world and begin traveling again.

This is an excellent opportunity for tourism businesses to start earning more revenue. If you don’t want to miss out on the wave of travelers, you need to have a great website of your own. Here are a few tips when building the best website for tourism.

1.   Optimize For SEO

Search engine optimization or SEO is one of the best ways to increase the number of visits you get to your website. The better your SEO, the higher your rank in Google, meaning you’re more visible to tourists.

To improve your website’s SEO, consider doing these things:

  • Improving your website’s speed and performance
  • Making the website more navigable
  • Creating quality content

The last part is where content marketing steps in. As a tourism website, you can make blogs about the places you offer on your website. It can be things you can do, places to visit, etc.

If the content is optimized, tourists will most likely reach your website when making specific queries about their travel goals.

2.   Define Your Target Audience

We get that you’re targeting tourists.

However, you need to be more specific as to who your market is. It could be couples, budget travelers, family tourists, or even solo backpackers.

Adjust your website’s content and branding to fit your target audience more accordingly. This might sound like a bad idea as it limits who you reach out to. However, what this does is it increases your likelihood of getting more customers since you offer things that are specific to them.

3.   Don’t Go Light On Media

Since you’re a tourism website, visuals will play an essential role in your success.

Make sure you put the best photos and videos on your website. You should remember, though, that this can affect your website’s performance as well.

For photos, you can use a myriad of photo compressors online. These can lower the file size of the images without compromising quality. With videos, you should embed videos from platforms like YouTube instead of uploading them on your website. This doesn’t cause issues with loading on your page.

We also suggest dedicating a specific web page for your videos and photos on the website. That way, you can lessen the amount of media on other pages.

4.   Add Credibility

Trusting your travel plans to a business online can be difficult.

People will definitely go for brands that they can immediately trust. One way of doing this is by adding more credibility to your website. In this case, credibility means putting in the right credentials.

These include certificates, reviews from previous customers, local and international recognitions, and more. In fact, you can even show off the faces that run the business too. Establishing trust early on is a good way to draw in more people to love your business and its website.

5.   Create Effective Landing Pages

Landing pages are basically specific pages that direct the web visitor to do something specific to your website.

In your case, your tourism website’s landing page could direct your visitor to book your services. It can also be a page dedicated to offering a unique service.

An effective landing page needs to be simple and direct to the point. It should also have a visible CTA. If you’re a tourism website, a good hook to a landing page would be “don’t let the chance to travel slip by again; book with us now!”

It encourages the reader to do something about their travel plans. At the same time, it creates a sense of urgency without feeling too forceful.

6.   Utilize Your Branding

Your business’ branding is essential. It makes your business easier to recognize online. Aside from that, it also sets you apart from your competitors.

Branding can be established with website elements such as fonts, colors, your business logo, and more. Setting this up at first will seem complex. However, what’s important is that you first define who your customers are to understand the perfect branding for your business better.

The tourism industry is bound to become more competitive as travel restrictions continue to lighten. Before that happens, you should prepare your website to become more capable of catering to travelers worldwide.

With these tips, you’ll have a better website version in no time.

About the Author

Bobby Flores

Writer & Blogger



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