There’s been a surge in the number of people living a healthier lifestyle. It most likely has to do with the pandemic, which caused a health scare in nearly all of us.
If you’re in the field of fitness and health, what this means is that there are a lot of potential customers waiting out there for you. What it also means is that you have hundreds of other businesses to contend with as well. What can you do to stand out in these competitive times?
One sure way to stay afloat is by having a great website represent your brand online. Here are a few considerations you need to make when building one.
1. Show Off What You Got!
This applies whether you’re running a gym or are into selling health supplements. Letting people see what they can get from you is a must on any fitness website.
If it’s a gym you’re after, it would be a good idea to dedicate an entire page to a gallery. Your web visitors will want to see all of the facilities that you have on board. It can be a bit pricey, but you should even have a virtual tour of your gym if you can.
Another great way to show off your gym is with a video. Don’t upload the video on your website, though, as this can affect loading speed. Instead, upload the video on a platform like YouTube and then embed it on your website.
Health supplements are a bit trickier. Ideally, your customers would want to see the product and where it comes from. That way, they understand that it’s safe to use.
2. Keep The CTA Clean And Simple
A CTA will let your web visitors land on a page where they can take action. That action can vary from ordering health supplements, booking a free trial, or scheduling an appointment.
Don’t make the CTA the star of your website, but it should at least be visible enough for everyone to see. You should also be clear about what the CTA is for. Use phrases like Book Now, Buy Now, or Schedule Your Free Trial are all effective ways to highlight the CTA.
3. Rely On Results And Testimonies
People will trust you more once they see that you have a lot of success with your previous clients. Testimonies and results are all the social proof you need for a fitness website.
Say you own a gym. A good way to deliver results would be to show before and after photos of your clients on the website. You can also ask for testimonies from them. This shows that your business is effective in delivering what it is supposed to.
Additionally, don’t forget to put in reviews on your website as well. Putting in a bit of transparency goes a long way in establishing trust.
4. Make Payments Easy… And Secure
The good news is that making an e-commerce website is easy. Nearly all website builders give you access to tools that will let you receive payments through your website.
What we mean by making payments easy is to make the entire experience smooth for your clients. Give them a wide selection of payment options to choose from. Moreover, it shouldn’t take them more than three clicks to get to the sales page of your website.
Security is another matter that you need to be concerned with. Before you handle payments, make sure that your website is as secure as possible. Hiring security experts and enabling SSL are all great starts towards securing your website’s payment system.
5. Don’t Forget To Leave All Of Your Details
This is a simple tip, but it’s oddly a mistake that a lot of fitness websites do.
Don’t forget to leave behind all the details that your clients will need. Those include contact numbers, addresses, Google Map locations, social media channels, and more. The website should be contain everything there is to know about your business.
By doing this, you’re giving your web visitors less reason to leave the website.
A website for your fitness website might just be what’s missing on your journey to success. These tips won’t guarantee your business’s growth but it’s definitely a huge step towards that direction, at least.
